2022
InsKru
InsKru
UI Designer
1 Month
Web design
Challenge
InsKru aimed to revamp their website to tackle key usability issues, ensure full responsiveness across devices, and maintain a strong sense of brand consistency. They also wanted to introduce new features and modernize the overall look and feel of the platform.
However, the process was challenging due to the absence of a design system, which caused inconsistencies throughout the platform. The primary goal was to create a seamless user experience while building a scalable design system that stayed true to the brand’s identity.
Process & Solution
Research
Conducted a heuristic evaluation to identify usability pain points in the current website.
Collaborated with stakeholders to prioritize features and align on the redesign’s objectives.
Ideation & Design System Development
Designed a scalable design system from scratch, including typography, colors, components, and interaction patterns.
Partnered with the branding team to ensure the design system adhered to brand guidelines and enhanced the user experience.
Wireframing & Prototyping
Created low-fidelity wireframes to refine layout and information architecture through iteration.
Developed high-fidelity prototypes to test responsive designs and interactions across various devices.
Impact & Reflection
Impact
Successfully launched the redesigned website, now fully responsive and visually consistent across all devices.
The new design system streamlined future updates and reduced development time for new pages by providing reusable components.
Positive client feedback highlighted the cohesive brand presentation and improved usability.
Reflection
This project reinforced several key lessons:
The value of cross-functional collaboration: Aligning the design system with branding standards required close teamwork across disciplines.
Systematic thinking: Building the design system from scratch enhanced my ability to create scalable, future-proof designs.
Clear communication: Coordinating effectively with developers was essential to efficiently bring the vision to life.
